Market Penetration

Headquartered in Dubai, UAE, and with large distribution centers in KSA and UAE, NewBoy owns and operates an extensive distribution network throughout the Middle East and North Africa region.

NewBoy works closely with major international retailers including Hamleys, Toys ‘R’ Us, Carrefour and Borders as well as local retailers including: but not limited to, The Toy Store, LULU Hypermarkets, Baby Shop, Panda, BinDawood, Othaim, Farm, and Danube.