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NewBoy’s passion for innovation and brand leadership has been apparent in the brands the company has built over the past ten years.

NewBoy’s Private Label has been developed across a wide range of product categories and customized to cater for regional markets in the Middle East & North Africa.

Our products adhere to international quality and rigorous safety standards in the industry.

Our Private Label toys portfolio includes, but is not limited to


- Fulla
- Fun to Learn
- The Valiant
- NewBoy R/C
- Baby Habibi
- Arabian Friends
- Baby’s In2 Fun
- Think 2 Play
- PlayTime
- True play
(Fashion Doll)
(Electronic Learning Aids)
(Boys action figures and accessories)
(Remote Control Vehicles)
(Baby Dolls and accessories)
(Fashion Dolls)
(Nursery and Toddlers toys)
(Activity toy set)
(Pocket money toys)
(Nursery-preschool Toys)

Fulla Mini Mall







© NewBoy 2014, All Rights Reserved. By Voila